Tom Izzo Leads New Campaign For Bad Boy Mowers
Tom Izzo won’t just be seen coaching on the sidelines this March – fans will see him in the new ad campaign from Bad Boy Mowers. Premiering during the height of college basketball’s season, the campaign features two different spots starring one of the game’s most iconic leaders.
“Best In The Game” features Izzo speaking to camera about what it takes to be a champion (the legendary coach has won 11 conference regular season titles, six conference tournaments and a national championship); the spot connects his message to Bad Boy’s leading line of zero-turn mowers. “New Training Program” shows a more humorous side of Izzo, as he surprises players with a practice on a farm. He coaches them like it’s a normal workout, using tractors, chainsaws and UTVs in an unorthodox series of drills, including a 3-man-weave on Bad Boy zero-turn mowers.
“I am excited to be a member of Team Bad Boy and had so much fun making these commercials” said Izzo of his involvement in the campaign. “Bad Boy is a real champion of college basketball, and they make great products. Just ask my grandkids about my Bad Boy UTV, they love it.”
See more photos of Coach Izzo and behind-the-scenes pictures from the shoots.
Bad Boy Mowers has a proud history working with college basketball, most recently as titlesponsor of the Bad Boy Series, an elite lineup of non-conference men’s and women’s college basketball matchups between the SEC, Big 10, Big 12, ACC, Big East and West Coast Conferences.
“Coach Izzo has been a fantastic partner as we continue to introduce Bad Boy to college basketball fans and beyond,” said Peter Ballantyne, CEO of Bad Boy Mowers. “His teams always deliver toughness on the court, just like our products do in the field. Coach Izzo is a true ambassador of the game, making connections with people everywhere he goes; we saw that firsthand when he took time on our commercial set to personally meet everyone involved.”
Bad Boy’s new spots featuring Coach Izzo serve as the tip off to a broader campaign titled “Bad Boy Season”, in which the brand positions itself as a go-to player for every season.
To see the new Coach Izzo commercials and explore more from Bad Boy Country, visit our video gallery. The gallery features the latest campaign spots, product highlights and exclusive behind-the-scenes content from across the Bad Boy lineup. Fans can also join our mailing list and follow Bad Boy on social media to stay connected with new videos, product releases, dealer events and everything happening in Bad Boy Country.
