Bad Boy Attitude takes center court with Coach Izzo

Bad Boy Mowers has released two new campaign spots featuring legendary college basketball coach Tom Izzo, bringing the unmistakable attitude of Bad Boy Country to the screen. In one spot above, Coach Izzo speaks about what it takes to be the best in the game, connecting his championship mindset to the power and performance of Bad Boy equipment. The second video below shows a more playful side, as Izzo surprises players with an unconventional “training program” on a farm — turning tractors, chainsaws, UTVs and zero-turn mowers into part of the workout. Together, the spots showcase both the grit and personality that define Bad Boy, while highlighting the brand’s growing connection with college basketball fans, and serve as the tip off to a broader campaign titled “Bad Boy Season”.

See the full press release here, visit the Bad Boy video gallery to watch more videos from Bad Boy Country, and explore the photo gallery for highlights from across the brand. Join our mailing list and follow Bad Boy on social media to keep up with the latest news, videos and products from Bad Boy.